Product Guide

WORRY FREE HAIR CARE

Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.  

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful “beauty beyond compromise.”   

Keracolor is an advanced hair care line developed to combat water's ability to destroy the color & health of hair, with an exclusive Krystal Water Complex.™ 

From almost the moment hair is colored, it is exposed to stresses that erode color vibrancy and luster. Repeated washing, sun exposure, pollution, and mechanical treatments cause color to weaken, fade, and dull. Keracolor is devoted to protecting not only the beauty of your hair, but its health as well. Our keratin-infused formulas are rich with wonderful ingredients to intensely condition.  It’s this extra detail to each and every formula that ignites your color and makes hair feel irresistible.  Kind color is beautiful color. 

• Vegan
• Cruelty-free
• Paraben & Sulfate free

 The name in itself is enough to make you want to purchase one (or all) of its products, but Fatboy Hair doesn't skimp on quality just because its branding is A1. The inclusive hair-care brand, designed for all hair textures, develops effective products with clever packaging!

 Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose. A collective that respects people that have bold, authentic statements to make. People that stand up for what they believe in. This is a community that honors craftsmanship and strives to do better. 

https://www.stmntgrooming.us/en/home.html

 I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, "the father of safe cosmetics." Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better. 

https://www.i-nbeauty.com/

Part Science. Part Nature. Entirely Clean.

We've been consciously clean, mindful skin scientists since 1991.  

Efficacy-Forward Ingredients

Our skin-beneficial ingredients are innovated in the lab, or come straight from nature.

We Love to Say "No"

Our formulas are free of phthalates, mineral oil, petrolatum, parabens, fragrance and dyes.

Responsible Testing

We clinically test formulas for safety + efficacy; many are also dermatologist tested, and we never test on animals.

• NO artificial colorants
• NO synthetic fragrance or perfume
• NO parabens, DEA or phthalates
• NO harsh irritants
• NOT tested on animals
• Dermatologist, ophthalmologist, and clinically tested for safety + efficacy
• Scientifically tested results based on consumer perception studies
• Real-world efficacy testing by top estheticians
• Responsible packaging: anti-return air system tubes, recyclable glass, and pinpoint droppers, to prevent oxidation and ensure optimum performance