Established in 1983. Re-imagined for today.

• Designed to handle every hair type
• Gluten-free, paba-free and cruelty-free
• Gentle and color safe
• Salon-exclusive, not available in mass retail outlets
• Established, trusted formulas

WORRY FREE HAIR CARE

Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.  

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful “beauty beyond compromise.”   

You've learned about the ingredients that make MONAT different. What's missing? Absolutely nothing - nothing your hair will miss, that is. Here's a quick list of what you won't - and will never  find in any MONAT product. MONAT products do NOT contain:

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NO Gluten - We do not add gluten to our formulas and to the best of our knowledge there is no gluten in any of MONAT's ingredients.

NO Harmful Colors - We use safe colorants approved by the FDA, Health Canada and the European Commission.

NO Harmful Fragrances - We use fragrances with ingredients approved as safe by the Research Institute for the Fragrance Material (RIFM) and the International Fragrance Association (IFRA). RIFM is the scientific authority for the safe use of fragrance materials.

NO Animal Testing- We do not test finished products and ingredients used for cosmetic purpose on animals.

NO Animal Origin Ingredients- We use vegan materials in our MONAT formulas.

Be the boss. This is the spirit of EL PATRÓN. Born out of the desire to bring out the best in a man's personal style.

DERMA E harnesses nature’s most effective ingredients. Their products are formulated with the most potent natural antioxidants and targeted vitamin solutions to ensure they deliver unmatched results without the use of harmful chemicals.  Everything Derma E does considers people, the planet and a purpose. Not only do they care about what they put on and in our bodies, but also about what eventually ends up in our waters and ecosystems. That’s why the packaging components are recyclable and they offset 100% of conventional electricity use with wind energy certificates. They formulate their Natural Mineral Sunscreens with ingredients identified as safe for coral reef ecosystems. They use nano-particle-free, chemical-free broad spectrum Zinc Oxide, tested and proven to be reef safe.

We are leaders in the art of blowouts. We are a lifestyle hair brand that embraces confidence, glam and class. As the creators of the blow dry bar, we believe in sharing our philosophy to empower all women to live the best version of themselves.

Part Science. Part Nature. Entirely Clean.

We've been consciously clean, mindful skin scientists since 1991.  

Efficacy-Forward Ingredients

Our skin-beneficial ingredients are innovated in the lab, or come straight from nature.

We Love to Say "No"

Our formulas are free of phthalates, mineral oil, petrolatum, parabens, fragrance and dyes.

Responsible Testing

We clinically test formulas for safety + efficacy; many are also dermatologist tested, and we never test on animals.

• NO artificial colorants
• NO synthetic fragrance or perfume
• NO parabens, DEA or phthalates
• NO harsh irritants
• NOT tested on animals
• Dermatologist, ophthalmologist, and clinically tested for safety + efficacy
• Scientifically tested results based on consumer perception studies
• Real-world efficacy testing by top estheticians
• Responsible packaging: anti-return air system tubes, recyclable glass, and pinpoint droppers, to prevent oxidation and ensure optimum performance